Caption
Beauty is a woman's business, and Canadian women, taking the adage to heart, are putting their pretty noses to the cosmetician's grindstone. An increasing share of the family budget is being earmarked for beauty: last year some 5 million women invested 80 million dollars in the glamorous aids and treatments made available by Canada's growing cosmetic industry.
Release Date
August 27, 1957
Materials
Typescript with illustrations
Collection
CMCP fonds
Credit Line
Canadian Museum of Contemporary Photography fonds, National Gallery of Canada Library and Archives
Caption
As medical science continues to add years to life, beauticians are hard-pressed to find beauty aids that will "take years off". Canadian cosmeticians above test texture lotion designed to keep your skin alive as long as you are.
Date
February 1, 1957
Accession Number
LAC-NFB79496
Materials
Black and white negative
Photographer
Enumber
e011176457
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Caption
95% of Canadian women use lipstick, own at least 3 shades in colours ranging from pink to purple. Cleopatra would have given the crown jewels for a lipstick like this: lasting, dewy, kissproof -- the dream of woman since the dawn of time.
Date
February 1, 1957
Accession Number
LAC-NFB79497
Materials
Black and white negative
Photographer
Enumber
e011176458
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Caption
Pioneer women had to be content with crude makeshifts, but today's woman can take the shine off her nose confident that Canadian cosmetics, guarded by government regulation, contain finest ingredients obtainable.
Date
February 1, 1957
Accession Number
LAC-NFB79975
Materials
Black and white negative
Photographer
Enumber
e011176514
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Image not available
Caption
Canada's expanding economy is mirrored in every aspect of Canadian life but perhaps nowhere as prettily as in the boudoir where perfumed toiletries in luxury containers bear alluring proof that more women are spending more money on cosmetics than ever before.
Date
January 1, 1957
Accession Number
LAC-NFB80375
Materials
Black and white negative
Photographer
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Photostory #120: Canadian Cosmetics: Luxurious Aids To Loveliness
Photographers
,
,
Maker
National Film Board of Canada Photos by Gar Lunney
Release Date
August 27, 1957
Collection
CMCP fonds
Credit Line
Canadian Museum of Contemporary Photography fonds, National Gallery of Canada Library and Archives
Main Text
Beauty is a woman's business, and Canadian women, taking the adage to heart, are putting their pretty noses to the cosmetician's grindstone. An increasing share of the family budget is being earmarked for beauty: last year some 5 million women invested 80 million dollars in the glamorous aids and treatments made available by Canada's growing cosmetic industry.
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