Photostory #356: Design and Comfort Captures Overseas Market: Canadian Homes Built for Export

Photographers
Don Ashley , Gar Lunney
Maker
National Film Board of Canada
Release Date
January 28, 1964
Collection
CMCP fonds
Credit Line
Canadian Museum of Contemporary Photography fonds, National Gallery of Canada Library and Archives
Main Text
Rolling along the highways between factory and dock-side, giant trailer-trucks are carrying one of Canada's newest exports -- luxurious modern homes. Pre-built in sections and accompanied by furnaces, dishwashers, fittings and hardware, they are bringing the built-in comfort of houses designed for Canada's continental extremes of winter and summer to many families in Europe. With quality, design and speed of erection a major consideration, Canadian homes for export are still economically competitive with European models. In the Maritimes, across central Canada and the Prairies to British Columbia, nearly a dozen factories are assembling homes for overseas. They utilize the best of the nation's house-building materials ranging from aluminum sidings to solid west-coast cedar logs. Since the first factory built house was exported two years ago, the overseas sale of Canadian homes has developed into a multi-million-dollar business, is expected to soar rapidly next year as more and more overseas families buy Canadian-made comfort in living.
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