Ten thousand fishing boats, large and small, are reaping an ever-richer harvest off the scenic shores of British Columbia. Doubling in value over the past few years, the province's $90,000,000 fish industry exports half its products, accounts for 25 per cent of Canada's foreign exchange earnings from sea and lake. While world population growth and economic development boost the demand for fish, overall market competition remains stiff among fish-producing nations. Answering this challenge, British Columbian fish processors are stepping up already high standards of efficiency, hygiene and food quality. In experimental laboratories and research institutes, ashore and afloat, increased standards of purity and new techniques of processing are evolving. In Europe, Asia, Australasia and the Americas, B.C. salmon, halibut and other fish continue to hold a high place in the international fish market, maintain a standard renowned for nearly 100 years.