Caption
Artist cuts silk-screen stencil for card in English and French. Four major and some 100 minor Canadian greeting-card makers are broadening product to reach biggest possible market: French and Jewish-language cards are on the increase, while one line designed for blind is printed in Braille.
Release Date
February 14, 1956
Materials
Typescript with illustrations
Photographers
Lund, ChrisCollection
CMCP fonds
Credit Line
Canadian Museum of Contemporary Photography fonds, National Gallery of Canada Library and Archives
Caption
Tunnel-like infra-red baking machine heat cures plastic gems on jewelled Valentine cards at rate of 15,000 per hour. This Toronto firm uses over 50,000 yards of ribbon yearly in Valentine production, consumes one freight-car load of fine paper monthly. Plant is geared to turn out 3 million cards weekly at peak production.
Date
January 1, 1956
Accession Number
LAC-NFB75496
Materials
Black and white negative
Photographer
Enumber
e011176162
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Caption
Sales potential of comic and sentimental Valentine cards is discussed by William Coutts (right), president of one company, sales manager William Kay and seasonal planner Mrs. F. P. Cummings. This plant employs a year-round staff of 400 persons, increasing to 600 to meet demands of seasonal peaks.
Date
January 1, 1956
Accession Number
LAC-NFB75498
Materials
Black and white negative
Photographer
Enumber
e011176163
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Caption
Though the exact origin of the St. Valentine's Day greeting is vague, Roman Emperor Claudius, over 1700 years ago, is credited with starting the custom of exchanging sentiments of love. Today, words from the heart are big business, accounting for a healthy slice of the $26 millions shared annually by Canada's four major greeting-card makers. Standing second to Christmas in volume of business, Valentine's Day keeps hundreds of writers, artists and sales promotion experts hopping to keep up with Canadians who look upon the fourteenth as a harbinger of spring love. Framed in symbolic Valentine heart is pretty Hermia Burstyn.
Date
January 1, 1956
Accession Number
LAC-NFB75499
Materials
Black and white negative
Photographer
Enumber
e011176164
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Caption
Novelty card features sad-eyed puppy with wire-spring tail. St. Valentine's Day holds double distinction of being the occasion when the cheapest and most expensive lines are sold: "I Love You" sentiments range from lines priced at 2c each to classy, exclusive $5.00 cards.
Date
January 1, 1956
Accession Number
LAC-NFB75500
Materials
Black and white negative
Photographer
Enumber
e011176165
Collection
National Film Board of Canada
Credit Line
Library and Archives Canada, Mikan no. 205928
Photostory #44: The Valentine is 1700 Years Old: Emperor Claudius Started It?
Photographers
Maker
National Film Board of Canada
Release Date
February 14, 1956
Collection
CMCP fonds
Credit Line
Canadian Museum of Contemporary Photography fonds, National Gallery of Canada Library and Archives
Main Text
Artist cuts silk-screen stencil for card in English and French. Four major and some 100 minor Canadian greeting-card makers are broadening product to reach biggest possible market: French and Jewish-language cards are on the increase, while one line designed for blind is printed in Braille.
Subjects:
