Photostory #300: Canadian Toy Testing Council has Year-Round Task: Testing Toys for Santa's Pack

Gar Lunney
National Film Board of Canada
Release Date
December 11, 1961
CMCP fonds
Credit Line
Canadian Museum of Contemporary Photography fonds, National Gallery of Canada Library and Archives
Main Text
Toyville -- yuletide arena where parents and relatives with girded loins joust for the spoils from Santa's workshop -- is once more in full fray. For many an uncle and aunt, however doting they may be, Christmas toy shopping is a matter of seizing upon the most attractively-packaged and novel toys, paying up, then retiring to the peaceful, snow-muted street. But help is now available for tousled toy buyers in the form of a booklet, What's What for Children. Produced by the Canadian Toy Testing Council it gives definite ideas on how the $60,000,000 spent yearly on toys in Canada should be handed over. The council acts as a go-between for toy makers and children, helps guard the parental pocketbook and arranges toy testing by children in homes, hospitals, schools, institutions, to rate toys for design-quality, play-value and durability. Advice on toy buying shows shoppers how to keep their heads while losing their buttons on Christmas crowds and helps prevent broken toys ending up in the garbage among the turkey bones.